We booked 20 rides in San Francisco with drivers who shared their pay for our trips. Mission Local decided it was time to again track the companies’ take rates. The driver’s pay is determined by a base amount, trip duration, trip distance and potential surge pricing, along with incentives such as reaching a certain number of rides within a time frame - and is not determined by what customers pay. However, as the supply of rideshare drivers has declined and prices have spiked, the split has become unseemly. (Uber and Lyft disputed these analyses but did not provide data sets to Jalopnik upon request showing otherwise.) Perhaps the most exhaustive attempt to track rideshare companies’ take rate was in 2019, when the media outlet Jalopnik examined 14,756 fares and concluded that Uber kept 35 percent of the revenue, while Lyft kept 38 percent. Not satisfied with 25 percent, they now appear to need or want more - frequently half of the fare and, in some cases, nearly three times the publicized take rate, according to the bottom line on 20 recent rides.
What’s new is the growing appetite of the rideshare companies. A cursory Google search can quickly pull up screenshots that show this is nothing new, and many media outlets have collected data shedding insight on the companies’ take rates. Uber has long claimed that the amount it takes from fares on average, known as a “take rate,” is around 25 percent, yet the driver got just 44 percent of my payment.
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